Blog
Notes from the field on Partnerships, Payments, and GTM
Activating a new Payment Method is a business decision, not a technical one
It is routinely treated as a technical checkbox, something to hand off to the development team, implement according to documentation, test for basic functionality, and deploy. In reality, it represents a strategic business decision with direct, measurable impact on...
Payments are not One-Size-Fits-All: how Digital Payments are evolving across italian verticals
Digital payments in Italy are evolving fast, but not uniformly. How Digital Payments evolve across Industries in Italy? While headlines often talk about "the growth of digital payments" as a single trend, the reality on the ground looks very different depending on the...
5 Practical Lessons for Tech Vendors Expanding Into Italy
Tech vendors expanding into Italy often discover that success in this market is highly rewarding, but rarely straightforward. The Italian market follows its own rules, shaped by local culture, fragmented ecosystems, and a strong emphasis on trust and relationships....
How to Track Partnership KPIs
Partnerships are a powerful way to grow your business, reach new audiences, and create value for your customers. But how do you know if your partnership programs are working? How do you measure the return on investment (ROI) of your partnerships? How to Track...
How to Leverage Indirect Sales Partnerships for Your Business
Indirect Sales Partnerships are a powerful way to grow your business by tapping into the networks, expertise, and resources of other organizations. Indirect Sales Partners can help you reach new customers, increase your brand awareness, and generate more revenue. But...
OKRs for Partnerships
OKRs (Objectives and Key Results) guide you towards your desired destination, highlighting long-term priorities and ensure they remain in focus.Unlike KPIs, which are like a dashboard that indicates whether everything is working well in the medium term. OKRs serve as...
How to Activate Partners After Onboarding: 10 Tips
I’m often asked, “What are the best strategies to effectively activate partners after onboarding?” There are no magic tricks, but there are definitely some actions that can make the difference between a mediocre and a powerful partnership. Based on my experience,...
The best sources of Partner Acquisition
Partner acquisition is a crucial process for any business that wants to grow faster and stronger through strategic partnerships. But how do you find the right partners for your company? What are the most effective ways to attract and engage them? In November 2023, I...
Nurture Partnerships
You've probably heard the advice to “Nurture Partnerships to make them profitable”.But you may not know how to do it effectively.Don't worry, I've got you covered! In this blog post, I'll share with you seven simple steps to cultivate successful partnerships, where...
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